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5 Key Insights to Powering Your Journey Outboard Brand Awesomeness
The Power of Passion
A passion for what you do is the single most powerful outboard motor jet drive motivating force. It drives you to work hard and persist through challenges, even when it’s uncomfortable or painful. Passion can be a force to be reckoned with, but it also takes time and effort to cultivate. Some people think their passion will come to them like a lightning bolt, but that’s not true. Passion is found by actively pursuing things that interest you, trying out different paths and not giving up until you find what truly inspires you.
The great things in life are the results of passion. It’s what makes amazing albums, films, choreography and social movements happen. The late Steve Jobs believed that his passion for his work made all the difference in his success.
In her book, Grit: The Power of Passion and Perseverance, Angela Duckworth illustrates how passion, as a trait, facilitates achievement in many aspects of life including business, sports, the military, and more. She shares her research from the Character Lab, where she studied teachers in some of America’s toughest schools, cadets at West Point, young finalists in the National Spelling Bee and other high achievers. Duckworth explores how characteristics such as strong values, talent, ambition, intellect, discipline, persistence and luck can all contribute to success, but the most important factor by far is passion.
The Power of Trust
Trust is one of the most powerful drivers of a brand and organization. It can lead to higher customer loyalty and sales, as Fidelity has found. It can also be a source of competitive advantage, as it was for Dell when the company decided to take a stand on issues that some customers might find offensive or controversial. Harvard Business School professor Sandra Sucher and her coauthor Shalene Gupta have distilled their years of research into a new book, The Power of Trust: How Companies Build It, Lose It, Regain It (PublicAffairs, July 2022). In this edition of Next Big Idea, McKinsey Publishing’s Raju Narisetti talks with the authors about 5 key insights from their work.
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