There is no doubt that taking good photos of real
estate generates more ad clicks and, consequently, more contacts. The
images are the property's business card, as it is from them that people will
see all the details and imagine themselves there.
Therefore, it is essential that, in his routine,
the realtor can, with a professional camera or even with his own cell
phone (ideal that both have high resolution), apply the tips below when
photographing the location:
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Lighting
Lighting is the key element in the quality of
property photos.
·
turn on all lights
·
open windows and doors
·
Take advantage of natural daylight to brighten the place
·
In daylight, avoid taking pictures in front of the window or other points
of light.
·
The best times to photograph are from 9:00 am to 11:00 am and after 2:00 pm
to 4:00 pm
·
Do not take pictures at night, as this damages the visibility of the rooms.
·
See if the photo looks good so you don't have to go back to the property
Take pictures of all environments and the
benefits of the property
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F otografe
all the rooms that are to be in the description of your ad, because it
will give more background and credibility to what is being said. In
addition, having photos of all areas of the property makes it easier for people
to know all the details and imagine themselves living there.
·
Explore different angles
·
Take multiple photos (minimum 15)
·
Pay attention to the details/differentials of the property and show the
leisure options (swimming pool, gym, barbecue, backyard, etc.)
·
It is recommended that the photo be taken at the same height as the person
looking at the property.
·
Use the camera's HDR function if the device offers it
·
If you have a parking space, also take a photo and highlight it
·
Some phones offer the option to take panoramic photos in the camera itself,
but the Camera Cardboard app is also great for this
functionality. In cases of land, houses and views, this function can provide
an even greater immersion experience for the customer.
·
TIP: Remember that for a panoramic photo to come
out perfect you must keep your hand steady and always straight so that it comes
out a sharp result without the image being blurry. If you prefer, use a
support place to rotate the cell phone and get more precision. A good
panoramic shot should only be taken with a large area.
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Organization
Fixing
the place before taking the images is essential, because nobody wants to see
everything messed up, right? Decoration is something that attracts a lot
of attention from customers, so pay attention to details:
·
Check if the table has the chairs aligned
·
Make sure the beds are well made.
·
Remove the dishes on the sink
·
In the bathroom, lower the toilet lid, remove the wastebasket and the towel
hanging
·
Arrange the sofa cushions
Photos of the region
A point that is still not explored is to publish
photos of services that are close to the place. If the property has a
good location, you can photograph, for example, parks, schools, supermarkets,
subways, pharmacies, among other conveniences. With this, the customer
will have even more information.
Order of photos
We know that the real estate market has a lot of
competition and that you need to stand out for customers to see your
property. For this reason, choose the photo that best enhances your
property as a featured photo. Then place the photos of the environments in
an orderly way, as if the person were actually visiting the
environment. This will create a better flow between images and
environments.
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What a well written and compassionate article. I found your ideas and wisdom encouraging and helpful. blue world city islamabad
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