Brokers can profit from Carnival season rentals
Every market evolves with companies that innovate and
break with the "always been like this" in their market. In the
real estate market this has happened with the help of the internet.
Before, at the time of the newspaper, the real
estate ads had a limited amount of time and quantity - since they
could not put all the properties in the newspaper and the newspaper, being
daily, would make the ad itself last for only one day.
With the internet this changed and the first portals
brought the same limited quantity model - and they still last with this, but
they broke with the time limitation. Since the property was exposed there
24 hours a day for the entire month or the period that was the contract between
real estate and portal.
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With the internet more mature in Brazil and the world,
portals came that broke with the quantity barrier, and now the company can
advertise all its properties without paying more for this - what distinguished
plans were the highlights only (something that comes from the newspaper
somehow).
What has in common among all those that represent more
than a century of advertisements is that they are all based on
exposure. That is, you paid for the newspaper to exhibit a limited amount
of real estate for a limited time. Then I paid for a portal to exhibit a
few properties for a time determined by the contract (but not just for a day,
for example). And finally, you paid to expose all the properties without
the time barrier of a newspaper.
But there is a big difference between exhibiting and
having a return. You
can exhibit all or a few properties, for 1 day or 1 year, but there was no
guarantee of how many and what quality the contacts would generate - and if
they would generate anything.
This is the paradigm that is being broken in the market
today. Portals like Oba.com.br have been innovating and providing the
answer that the market needs, especially in turbulent moments of crisis like
the one that Brazil is going through today.
Instead of paying for the exhibition of real estate in
Oba, you pay for the return. That is, you pay only for contacts and with
the guarantee that you will receive the number of contacts you hire.
At the tip of the pencil, while a traditional portal you
would not be able to say exactly how much each contact costs - because there is
a variation in quantity and quality between months, in Oba you will know
exactly how much you will pay for each contact - because this is our business:
take potential customers to you. And do not “show your properties on the
internet”.
Development company adapts plants and launches new line
of residential properties
In the crisis invest better, not less
When the thing squeezes the first thing we think is: I
need to cut expenses. Okay, some need to be reviewed. But failing to
invest in what brings the customer to you is not a good cut or
adjustment. Do you agree with me?
The most appropriate thought would be to review the
investment and target what gives the most return. You can do this by
analyzing the portals you invest in, for example, and see who generates the
most quality contacts, how much you pay for them and how much you would have if
you invest only in them. However, it would still be at the mercy of
variations in quantity and quality, since for traditional portals you pay for
the exhibition, not the contact.
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